Having swept the majority of award ceremonies within the advertising community to date, "Cog" was widely believed to be the favourite for the industry's top award, the Grand Prix at the Cannes Lions International Advertising Festival. The full second version of the advertisement aired only 10 times in all,  and only in the 10 days after the initial screening. For most markets, including the United States, the only way for audiences to see the piece was via the Internet, or in one of a handful of unsolicited and unpaid broadcasts on news channel review programmes.
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The sequence of events in the advert is actually split into two shots — shooting the whole thing in one go would have been too expensive.
Share Facebook Twitter Pinterest Email. London International Awards . Filming was done over four near-sleepless days in a Paris studio, after one month of script approval, two months of concept drawings and a further four months of development and testing.
Honda", Creative Review22 September European consumers perceived the brand as staid, uninspiring, and the cars to be of lesser quality than those produced by European manufacturers. One of the more surprising things about the ad is that it was not a cheat.
It was a work of detail — getting the camera angles just right. From Wikipedia, the free encyclopedia. The popularity clmmercial recognition received by "Cog" led a number of other companies to create pieces in a similar vein—either as homages, in parody, or simply to further explore the design space.
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This page was last edited on 19 Octoberat Retrieved from " https: Ensuring that everything would work just right. The film cost six million dollars and took three months to complete hondda a full engineering of the sequence.
Honda Cog commercial
The next few pieces of the campaign, "Pecking Order", "Seats", and "Bus Lane" for television and "Doodle", "Big Grin", and "Oblonger" for radio, became progressively more surreal, and featured oddities ranging from a traffic cone draped in leopard fur to trees growing traffic lights from their branches. British Television Advertising Awards  . In the course of a week in a Paris studio, crews agonized through takes. As filming began, the call went out for genuine parts from new model Honda Accord cars.
United KingdomAustraliaWorldwide. When the ad was shown to Honda executives, they liked it and commented on how amazing computer graphics have gotten.
FACT CHECK: Honda Cog Commercial
An Interdisciplinary JournalJuly vol. They would hodna have to set the whole thing up again. The crew spent weeks shooting night and day. Of those who opened the menu, 10, requested either a DVD or a brochure, and Honda used the data collected from the interactive option to arrange a number of test drives.
Honda Cog Commercial
The first section ends and the second one begins at the one minute mark when an exhaust commercjal rolls off to the right of the screen. Retrieved 29 March Expansion of the "Cog" campaign to a worldwide market was fraught with a number of logistical difficulties.
Viewers were encouraged to press a button on their remote control, bringing up a menu that allowed the viewer to see commercia, full second version of the advertisement.
The cost of airing a second commercial proved prohibitive in most markets.
Honea Sugarhill Gang " Rapper's Delight ". To further reduce the work required, "Barnsley", a specialist in the Flame editing tool real name, Andrew Wood from The Millspent a lot of time on set during filming, where he advised the film crew on whether particular sections could be accomplished more easily by re-filming or by manipulating the image afterwards. Despite the detailed instructions derived from the testing period, small variations in ambient temperature, humidity and settling dust continually threw off the movement of the parts enough to end the sequence early.
Related Inspiration Room posts. Retrieved 9 September Then the real work began.